Misprinted Ads
By: Abigail Heffner When Park advises newspapers that an advertisement is ready and approved to run, we send them the approved proof and exact wording of the ad needing to run. We also require that newspaper vendors send us a firm confirmation that the ad has been placed. However, vendor actions are beyond our control, and unfortunately, there are times when an ad runs incorrectly or not at all. This can occur for a few reasons. Sometimes, there is simply human error, and newspaper contacts forget to submit the ad for placement on their end. Other times, there is a separate layout department that makes unapproved changes to make the ad fit on the page. If the ad didn't run at all, ...